Organization of two golf tournaments. Shanghai - September 2005
Objective
Develop the “Evian” and “Royal Park Evian” brand image to Chinese Golf players.
Missions
Select Shanghai golf places meeting Danone requests (members profiles and income level, provinces, …) and negotiate with them. Organize tournaments (invitations, participants mailing, speech, movie, slides, …). Present the prizes (Chinese and English) and organize the 1st prize (golf trip).
Solutions
Collaboration with Tianma Country Club and SIlport, two very selective clubs (memberships above 100 000 USD).
|
|
|
|
