Incentive trip for members of the Elite Club (Martell). Shanghai & Cognac - October 2004
Objective
Develop the Martell Brand Image by associating it with the Cognac area in France. Recruit new Elite Club Members.
Missions
Organization of Gourmet dinners with Brand presentations and of a one week trip to Cognac to discover the area.
Solutions
Full organization of three Gourmet dinners in a selective Club in Shanghai and of the one week trip to France, with stay in the Chanteloup Castle with 25 Elite Club Members. |
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